The worldwide tendency to make a stronger link between higher education and the labour market with the aim to increase the employability of the Youth is clearly reflected in the Hungarian governmental measurements lately. The Hungarian Higher Educational Strategy acknowledges: in order to raise the level and competitiveness of education the affected parties have to accept the concept that state higher education institutions can and must operate as a part of the market. The HE Strategy -with the title „A change of pace in higher education”- includes PHE-related goals and measurements on a large scale, some of which have already been realized. A significant change has been the transformation of the institutional system during 2016, as a result of which many colleges became „universities of applied sciences” offering bachelor and master programs, like universities do, but still keeping the focus on practice, moreover placing stronger emphasis on integrating practice into the programs. In the framework of this an importamt tendency is the establishment of more and more dual courses. Also, there are other complementary pillars of PHE-related improvements: „Industry 4.0 Irinyi” seeks to improve the contribution of the Hungarian industry to the Hungaran GDP, which naturally entails PHE development, while the Centre for the Cooperation of Higher Education and the Industry is responsible to coordinate PHE with R&D&I activities and to make use of scientific results in practice (making the link between applied research and industrial experience) with the aim of increasing effectiveness in business and promoting innovation.
Universities of applied sciences are becoming more and more accepted in higher education systems all over Europe. Previously very Humboldtian higher education systems like the Hungarian and Austrian have also introduced this institutional category. However these ”latecomers” have to face the multifaceted challenge of convergence vs. divergence as compared to traditional universities. The strategic challenge here is: how much to converge to the academic-orientation of traditional universities and with the academic requirements of national regulation or how much to diverge to the ever increasing needs of the corporate world? Humboldtian systems with no formal recognition of professional higher education raise serious burdens to respond to the above mentioned questions? The seemingly ambidextrious strategic question is how to fulfill both needs? What kind of human resources are needed to respond to the twofold challenge? What kind of organizational cultural challenges would a university of applied sciences face in such external environment?