Thomas Baaken

Prof. Dr. Thomas Baaken holds a position as Professor in Technology-, Innovation- and B2B-Marketing at the Münster University of Applied Sciences (

He founded the “Science-to-Business Marketing Research Centre”, which is creating Marketing Strategies and Tools on how to market Research ( and on University-Business Cooperation. Entrepreneurship is one of the topics of the Centre and is divided up in sections: Academic, Student, Rural, Female, Digital, Social and Transformational Entrepreneurship.
The Centre has conducted several surveys on European Level, e.g. “The state of University Business Cooperation in Europe” in 2010/11 and “University-Business Cooperation in Europe” 2017/18 ( Recently for PwC the study “Entrepreneurship Hubs in 19 Countries of Europe”.

The Centre employs some 30 Researches from 13 different countries on Third Party funds; coming from German and other Governments, EU, DAAD and Industry.
Before Thomas Baaken served as Vice President Research and Technology Transfer.

Thomas Baaken is member of several advisory boards like “International Marketing Campaign for the German Research and Sciences” in the world at Ministry of Higher Education and Research in Berlin, “Science City Münster” at Münster City Council, the University-Industry Innovation Network UIIN in Amsterdam and also at diverse SMEs.

Anaïs Gourdin

Anaïs Gourdin is the Project Manager of the European Association for Quality Assurance in Higher Education (ENQA) since July 2018. Anaïs has joined ENQA in 2012, first as a trainee and then as Administrative Assistant and Project and Finance Officer. She coordinates ENQA’s involvement in several EU funded projects on e-learning, e-assessment, work-based learning, quality management, etc.  and has a particular interest in innovative approaches for HE. Anaïs also manages financial matters for the association.

Robert Wagenaar

Robert Wagenaar is Director of the International Tuning Academy of the University of Groningen, The Netherlands. Until recently he was director of Undergraduate and Graduate Studies at the Faculty of Arts of the University of Groningen, being responsible for 15 bachelor and some 35 master programmes. He is also coordinator and director of the Erasmus Mundus Master Course of Excellence Euroculture: Europe in the Wider World. Furthermore, he is a member of the Dutch group of experts for the development of the European Higher Education Area. Since 2000 he has coordinated – together with Julia Gonzalez (University of Deusto, Bilbao, Spain) – Tuning Educational Structures, which started as a project to develop international reference points or benchmarks for subject areas as well as an innovative methodology for (re)designing, delivery and enhancing (trans)national student centred degree programmes in the framework of the European Higher Education Area, which has developed into a global process during the last decade.