In this paper the author provides specific practices associated with normative isomorphism and discuss issues to improve professionalisation in higher education management with the hope that universities will adopt and fully implement quality management for performance improvement. The author suggests developing a research unit for institutional research (IR) and by identifying specific areas for management training and development to stimulate innovations, which could bridge the loop in the P-D-C-A (Plan-Do-Check-Act) cycle in Greek universities and beyond. In developing IR, the author chose a broad spectrum of opinion through interviews with scholars from various countries in the EU and US; advantages and challenges associated with IR are discussed. The proposed professionalism—the development of IR and training—may have broader relevance not only for Greek higher education as it attempts to redefine itself in the European Higher Education Area, but also in other countries of South-eastern Europe that are confronted with similar challenges.
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