An approach to quality assurance defines all the activities and procedures institution will utilise. There are so many different approaches that influence European perception of quality in higher education institutions. This paper offers a new perspective and tests the idea for different quality assurance initiative. The ideas presented in this paper were generated from Robert Pirsig’s Metaphysics of Quality, a theory which claims that quality cannot be defined, but can be understood through its dualistic realisation. In this dualism, subjective and objective represent two manifestation of the same essence. This approach has already been applied at the University of Bihac and this paper will reflect on some of these experiences.
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