Changes occurred in technology and society demands induced change in traditional higher education, quality being seen as a change generator in academia nowadays. Accounting for changing conditions of higher education our paper focuses on important role of
knowledge transfer within Quality Culture Project of EUA for developing an action framework for the enhancement of Quality Assurance around participants within Bologna Process. The relevant issues related to knowledge transfer of Quality in the Bologna Process of reforming the European universities are covered in our paper are commented based on lessons learned of the recent project dealing with this sensitive concept on Quality management in Higher Education.