We present a conceptual framework and method concerning Quality Cultural in which we elaborate the idea of ‘dialectical reasoning’ as a way of reconciling managerial paradoxes. A ‘mental exercises’ has been developed to encourage such dialectical reasoning in the field of quality culture. This exercise is an adoption of the core quadrant method developed by Daniel Ofman. After transferring this method from the individual to the organisational level we can use it to make people more sensitive to the dialectical nature of a quality culture and to learn to find creative solutions for organisational paradoxes like empowerment versus management control.