Technology in next 10 years will play unprecedented transformative role in the society and will even more dramatically influence further globalization. People, organizations, states will mainly compete trough ability to unlock human potential trough use technology in innovation, creativity and design. The paradox is that more technology we will use, the human brains and people talent will be really the only one long term competitive advantage for individuals, companies and countries. The speech should encourage audience to think what implications of those trends for global competitiveness are and what Europe should do to stay among key players of the 21st century.