Although significant improvements have been recorded in Quality Assurance (QA) in the last two decades, active and genuine student involvement in QA still remains to become an integral part of QA processes at all levels. This paper poses several arguments for why students should be considered as the major stakeholders in QA, depicting also best practice examples in this sense. This paper also shows the overall relatively low level of student involvement across Europe through a snapshot study carried out across 16 countries coming from different regions in Europe. The results show that although currently there seems to be an ongoing commitment to increase student involvement, more needs to be done for enhancing student participation in QA.