Seminar on RDI – Heilbronn 2015

EURASHE organised a seminar titled ‘Applied research benefits to the regional development‘ in Heilbronn (Germany) on 3 December 2015. It is organised by EURASHE and the Duale Hochschule Baden-Württemberg Heilbronn. Underneath are further information on:

(Photograph: CC by by Cristian Bortes)

Following are EURASHE news items related to the event:

  • Applied research benefits to the regional development, Heilbronn, 3 December 22/10/2015 - Join us in Heilbronn (Germany) on 3 December 2015 for a seminar on ‘Applied research benefits to the regional development‘ discussing: The EU’s Innovation Union and the European Research Area... Read more
  • Questionnaire on Institutional funding and on Research, development and innovation (RDI) activities of professional higher education 18/8/2015 - EURASHE is committed to actively contribute to the development of professional higher education and applied research. Recently it established a working group dedicated to RDI. EURASHE is also reviewing institutional... Read more
  • Following is the programme of the event:

    Day 1 – Thursday 3 December 2015

    Location: Duale Hochschule Baden-Württemberg Heilbronn, Bildungscampus 4, 74076 Heilbronn – Building C Room 0.22/0.23

    9.00 – Registration

    9.30 – Opening and welcome

    Mr Stéphane Lauwick, President of EURASHE

    Prof. Nicole Graf, President of DHBW Heilbronn

    10.00 – Plenary session with key note speakers

    European innovation union and research area, by Mr Peter Dröll, European Commission, Director of the Innovation Union and European Research Area Directorate

    Applied research in European professional higher education, by Mr Johan Cloet, Secretary General of EURASHE

    Industry expectations for cooperation with applied research institutes, by Dr. Dr. h.c. Harald Unkelbach, CEO of Adolf Würth GmbH & Co. KG and Chairman of the Managing board of the Würth foundation

    Involving students in the cooperation with the world of work, best practices, by Mrs Kirsti Virtanen, Manager of Global Education Services, Turku University of Applied Sciences, Finland

    Student participation experiences in applied research, by Ms Franziska Struve, GGS – German Graduate School of Management and Law


    12.30 – Presentation of the DHBW Heilbronn Laboratory Center ‘Sensoricum’ and networking lunch

    14.00 – Parallel working sessions on key note topics

    Involving students in the cooperation with world of work, by Mrs Kirsti Virtanen, TUAS

    Higher education aspect of applied research, by Mr Michal Karpíšek, EURASHE

    Industry aspect of applied research, by Mr Raimund Hudak, DHBW

    15.30 – Coffee break

    16.00 – Plenary session, panel discussion: results from the working sessions discussions

    17.00 – End of the seminar and Networking drink


    Day 2 – Friday 4 December 2015

    9.00 – Presentation of DHBW Heilbronn (incl. campus tour)

    Prof. Nicole Graf, President of DHBW Heilbronn

    Applied research benefits to the regional development

    heilbronn_1Continually-evolving societies require more investments in the triangle education-research-innovation, not only for economic development, but also to create new innovations. More research, development and innovation (RDI) activities are needed at all levels to create economic growth in Europe. The general trend in European RDI is also shifting more towards entrepreneurship, regional development and added cooperation with the world of work. These aspects are at the center of the applied research in higher education. Its value is in the strong connection with regional SMEs, students’ working life skills and bringing the research results to the market fast.

    In order to promote applied research and to further develop the RDI activities EURASHE and The Duale Hochschule Baden-Württemberg (DHBW) Heilbronn will organise a seminar on the role of applied research in regional development on Thursday 3 December in Heilbronn (Germany).

    The aim of the seminar is to present different aspects of how regional development can be combined with and benefit from applied research. It brings together RDI experts both from local and international level and representatives from the world of work and offers a platform for exchanging ideas on how to further develop the activities in the future.

    Topics presented include an address from the European Commission directorate for the Innovation Union and European Research Area, Europe-wide applied RDI, cooperation with the regional Chambers of commerce, the expectations for cooperation from regional SMEs and best practices on involving students in the cooperation with the world of work.

    The day consists of key note speeches combined with parallel expert working sessions, where the key note topics are discussed and brainstormed. This is to offer new ideas, which can be implemented at the respective institutions. The day will end in a panel discussion, where the results of the working sessions are presented. During lunch time the participants will also have the possibility to visit the DHBW Heilbronn Laboratory Center “Sensoricum”.

    The key objectives of the seminar are to generate dialogue between regional and international RDI experts from higher education institutes, to discuss the possibilities of widening the applied research activities and to share best practices from different institutions.

    Following are the speakers of the event:

  • Harald Unkelbach - Prof. Dr. Dr. h. c. Harald Unkelbach is the CEO of Adolf Würth GmbH & Co. KG and Chairman of the Managing Board of the Würth Foundation. He started at... Read more
  • Johan Cloet - Johan Cloet has been the Secretary General of EURASHE in 2014-2016, which he represented in the Bologna Follow-Up Group (BFUG) and several of its working groups, such as on ‘Structural... Read more
  • Franziska Struve - Franziska Struve is Project Assitant for Corporate Social Responsibility (CSR) at the German Graduate School of Management and Law gGmbH (GGS). She finished her studies in business administration in September... Read more
  • Nicole Graf - Since autumn 2014 Prof. Dr Nicole Graf has been the president of the new independent Heilbronn Campus, Baden-Württemberg Cooperative State University. From 2005 to 2009 Prof. Dr Nicole Graf led... Read more
  • Peter Dröll - Peter Dröll is in charge of Innovation Union and European Research Area in the European Commission’s Research and Innovation Department. This Directorate is about creating the conditions for excellent research... Read more
  • Raimund Hudak - As senior lecturer and researcher with over 10 years of experience at leading academic institutions Raimund Hudak has been involved in various research programmes in Germany and abroad. He is... Read more
  • Kirsti Virtanen - Kirsti Virtanen has worked in international positions at Turku University of Applied Sciences since 1996. Currently, she is responsible for the development of Global Education Services of TUAS. Prior to... Read more
  • Following are the practicalities of the event:

    1. How to find us

    EURASHE_sem_RDI_Heilbronn_151203_map-3The Duale Hochschule Baden-Wuerttemberg Heilbronn (DHBW) is located at the “Buildungscampus Heilbronn” (Education Campus Heilbronn), with its main location in building C.

    (click on the image to view a larger size)





    1.1. Travel by plane

    The nearest airports are the airports in Stuttgart (STR) and Frankfurt (FRA). From Stuttgart Airport you can reach Heilbronn by train via Stuttgart Main Station. From Frankfurt Airport you can reach Heilbronn by train via Mannheim Main Station.


    • From Stuttgart Airport to Stuttgart Main Station (Stuttgart Hauptbahnhof): use tram S2 and S3
    • From Stuttgart Main Station to Heilbronn Main Station: you will arrive with the tram S2 and S3 at the underground station; go upstairs to the main building (walking distance around 15 minutes). From there you take the regional train (Regionalbahn) to Heilbronn (approx. 65 minutes, every 30 minutes)


    • From Frankfurt Airport to Mannheim Main Station (Mannheim Hauptbahnhof): you travel from the Long-Distance Train station Frankfurt airport (Fernbahnhof Frankfurt Flughafen) via Intercity Express (ICE Train) to Mannheim (approx. 30 minutes, every half an hour)
    • From Mannheim Main Station to Heilbronn Main Station: you take the regional train to Heilbronn Main Station (approx. 75 minutes, once per hour)


    From Heilbronn Main Station to the Bildungscampus:

    • Exit the Heilbronn Main Station. Bear left from the station and follow the Bahnhofstrasse (direction to the Neckar River and downtown). Cross the Friedrich-Ebert bridge and then turn immediately left into the Untere Neckarstraße. Follow the Untere Neckarstraße with the direction to Mannheimer Straße until Stadtbad Soleo (Swimming Pool), Mercure Hotel and the Bollwerksturm. After crossing the Mannheimer Straße you are on the Bildungscampus. The walk takes around 15 minutes.


    1.2. Travel by car

    Arriving from the A6

    • Take the exit Heilbronn-Zentrum / Neckarsulm / Mosbach and drive towards Heilbronn / Neckarsulm . Follow the B 27 into town. Turn right after the railway bridge into Schaeuffelenstraße. Turn into the second street on your right (Dammstraße) and follow the parking signs.

    Driving A 81

    • Take the exit Heilbronn-Zentrum / Untergruppenbach / Lowenstein and follow the L111 to Heilbronn. In Heilbronn follow at the junction Südstraße / Oststraße to the right to the Oststraße. Then turn at the junction Weinsbergerstraße / Hallerstraße into the Weinsberger Straße and then turn right into the Pauline Straße. Follow the Pauline Street (B27) out of town and turn left at the first traffic light into the Schaeuffelenstraße. Turn right into the second street (Dammstraße) and follow the parking signs.

    The Bildungscampus is signposted throughout the city (with green-white-grey signs).

    If you use a navigation system enter the following address: Dammstraße 1, 74076 Heilbronn


    2. Hotels

    (Your choice of hotel depends on your travel policy from you university/state/country)

    The hotels which are listed with prices in red, have special prices agreed upon the DHBW Heilbronn. You need to indicate that you are a guest of the DHBW Heilbronn, when you book one of the hotels with this special price. It might happen that some hotels are cheaper when you book them via a booking platform (e.g., etc.). At you will also find hotel alternatives.

    • IBIS Heilbronn City Hotel, Bahnhofstrasse 5, 74072 Heilbronn, Tel. +49(0)7131-599440,,, no special room rates, Walking distance to campus: 10 minutes, Walking distance to train main station Heilbronn: 5 minutes
    • Hogh Hotel Heilbronn, Jakobgasse 9, 74072 Heilbronn, Tel: +49(0)7131/ 656-0, Fax: +49(0)7131/ 656-113,, Single Room incl.internet: 55,00 € incl. breakfast /49,00 € without breakfast, Walking distance to campus: 8 minutes, Walking distance to train main station Heilbronn: 16 minutes
    • City Hotel garni, Allee 40, 74072 Heilbronn, Tel: +49(0)7131/ 9353-0, Fax: +49(0)7131/ 9353-53, Single Room incl.internet: 70,00 € incl. breakfast / 67,00 € without breakfast,, Walking distance to campus: 15 minutes, Walking distance to train main station Heilbronn: 20 minutes
    • Hotel Traum Raum, Bahnhofstraße 31, 74072 Heilbronn, Tel: +49(0)7131/ 59 19 24-0, Fax: +49(0)7131/ 59 19 24-11,, Single Room: 99,00 € € incl. breakfast / 95,00 € without breakfast, Walking distance to campus: 14 minutes, Walking distance to train main station Heilbronn: 1 minute
    • Hotel Mercure, Platz am Bollwerksturm 2, 74072 Heilbronn, Tel: +49-(0)7131/ 74 99 5-0, Fax: 07131/ 74 99 5-166,, Monday-Friday: Single Room: 109,00 € without breakfast / double room: 125,00 € without breakfast, Friday-Sunday, Single Room: 99,00 € without breakfast / double room: 115,00 € without breakfast, Walking distance to campus: 1 minute, Walking distance to train main station Heilbronn: 15 minutes



  • Duale Hochschule Baden-Württemberg Heilbronn - Baden-Wuerttemberg Cooperative State Univer­sity­ is ­the ­first ­higher ­education ­institution­ in­ Germany­ to ­integrate­ academic­ studies ­with­ workplace­ training. Founded­ on­ 1 ­March­ 2009,­it­ is­ based­ on ­the ­successful­ “dual­... Read more
  • European Association of Institutions in Higher Education (EURASHE) - EURASHE is the European Association of Institutions in Higher Education that offer professionally orientated programmes and are engaged in applied research within the Bologna cycles. EURASHE represents universities of applied... Read more
  • Registrations are now closed.

    The registration deadline is 27 November 2015. Please note that the registration will close once the event is full, which may occur before the registration deadline.


    Registration fee

    The registration fee includes attendance at the seminar, all materials (documentation and welcome package), coffee breaks, lunch and the networking drink. The fee does not cover travel and accommodation expenses.

    The registration fees are set as follows:

    • Regular participant: EUR 80
    • Members of EURASHE: EUR 70

    There is a possibility to pay your fee on spot. Should you wish to do so, please note that an administrative fee of EUR 20 will be charged in addition to your registration fee.



    Cancellations must be sent in writing to

    Cancellations received prior to 20 November 2015 will be reimbursed fully, while cancellations received between 21 and 26 November 2015 will be reimbursed in the amount of 50% of the participation fee. Reimbursements will be paid out after the seminar. Participants who cancel after 27 November 2015 or do not attend the seminar will be liable to pay the entire registration fee.

    Substitutes may be accepted at any time, provided that the secretariat is informed of the change.



    The registration will be confirmed by an email. However, please note that your registration will be completed and considered final only when your payment has been received.

    Should you have any questions, please do not hesitate to contact the secretariat at

    Following are the photographs of the event:

    EURASHE Seminar on RDI