EURASHE Quality Assurance Community of Practice

EURASHE Quality Assurance Community of Practice

EURASHE together with Hotelschool The Hague is organizing its Quality Assurance Community of Practice on 12 September in The Hague, The Netherlands on development of quality culture, the role of leadership and people engagement.

The EURASHE QA Community of Practice has been launched as a platform for quality management and HR practitioners and leaders from (professional) higher education institutions with an objective to provide opportunities for mutual learning, exchange of views and experience.

The event will be preceded by a Networking session on 11 September from 19:00 to 22:00 pm at the Skotel The Hague.

Registration closes on 6 September.

Participation fee


Free entrance
Non Members EUR 80

Registration is CLOSED!

Please find the presentations of the event here.

Wednesday 11 September 2019 | Skotel The Hague, Zwolsestraat 189, 2587 TZ Den Haag

19:00-22:00 Evening networking reception

Welcome word by Arend Hardoff, Dean and member of the Board of Directors, Hotelschool The Hague (HTH)

Thursday 12 September 2019 | Hotelschool The Hague, Brusselselaan 2, Den Haag
08:30-09:00 Coffee and Reception

09:00-09:30 Welcome and General overview and context setting

  • Key issues for professional higher education and their reflection in EURASHE strategy, Michal Karpíšek, EURASHE Secretary General
  • Introduction of Hotelschool The Hague (HTH), Arend Hardoff, Dean and member of the Board of Directors, Hotelschool The Hague (HTH)

09:30-10:25 Context setting

  • How do we engage everybody to be a quality leader? A matter of storytelling! Joep C. de Jong, Apple, BT, Hotelschool, NVAO, Syntegra
  • Reflections on QA, Quality Culture, new leadership & HRM to feed in workshops, Lucien Bollaert, EURASHE Quality assurance expert

10:25-10:45 Coffee break

10:45-10:50 Introduction to workshops, themes, Dr. David Brannon and Nataly Alarcon, HTH

10:50 – 12:30 Workshop #1 – People and Culture (Leadership, Educators, Staff, Students)

  • Review Hot Topics/Themes and Challenges – HTH Case Study (People and Culture)
  • Discussion in small groups: identify problems and brainstorm solutions
    • The role of leadership in achieving a quality culture
    • How to steer high-quality performance of individuals and teams
    • What are the characteristics of a quality educator
    • How to foster accountability and trust
    • How to use internal communications to build a quality culture.

12:30 – 13:30 Lunch

13:30 – 15:00 Workshop #2 – Processes and Tools needed for Quality Culture

  • Brief reflections from the morning workshop
  • HTH Case Study continued (Processes and Tools)
  • Discussion in small groups: identify problems and brainstorm solutions
    • How can tools and processes support the issues addressed in the morning session
    • Setting a systemic approach and feedback/monitoring

15:00 – 15:15 Coffee break

15:15 – 16:15 Wrap up and conclusions

  • Feedback from the discussion groups
  • Wrap up and lessons learned, Lucien Bollaert, EURASHE Quality assurance expert

16:15 – 16:30 Event feedback and future steps

Please find the Rationale of the event here.

Objectives and background

The EURASHE Community of Practice (hereafterQA CoP) was launched in 2018 as a platform for quality management practitioners and leaders from (professional) higher education institutions with an objective to provide opportunity for mutual learning, exchange of views and experience regarding the driving principles, various approaches to quality assurance and building quality culture, as well as very concrete tools and instruments related to quality of various aspects of professional higher education.

The concept emphasises the exchange of experience, views and mutual learning which benefit from small groups’ discussions of concrete cases, experience and concerns of hosting institutions. Still, the selected theme is introduced in a wider context at the beginning of the event and lessons learnt are summarised in a final wrap-up session.

The long-term objective is to enhance a collective knowledge base with European-wide applicability that, when put in practice at institutional level, improves individual institutions’ performance and can have a positive impact on improving their approach and achievements within addressed issues. EURASHE would like to support the grassroots practitioners (teachers and other staff), as well as institutional leadership, to develop quality culture at the institutions and transform quality assurance.

Themes of QA CoP

The September 2019 QA CoP will focus on development of high-quality culture, role of leaders and people engagement. The expected outcome are insights into institutional practices, as well as comments on the hosting institutions’ experience and plans. The event will benefit from concrete input from the hosting institution, the Hotelschool The Hague who have agreed to share their experience and concerns about further development.

These issues should be discussed from various points of view – not focused merely on measures/indicators showing the performance and quality achievements (“what do you know?”, “how do you know…?”), but much widely from the perspective of key principles, values, plans, effective approaches, improvements, the criteria for assuring quality (“what do you expect?”) and the effective leadership support for adoption of the school vision, mission, quality culture and people’s engagement.

These specific themes will be discussed by participants in small groups based on the input from the Hotelschool The Hague, using the guiding questions and assignments developed accordingly to the school’s cases.

Target group:

Ca 30 QA practitioners from PHE institutions

Programme Committee:

  • Nataly Alarcon-Cepeda, Hotelschool The Hague, quality management
  • Lucien Bollaert, international expert on quality in higher education
  • Marieke Janssen, University College Gent, Life-long learning, third mission activities and funding
  • Ann Verreth, NVAO vice-chair/KU Leuven
  • Michal Karpíšek, EURASHE Secretary General

Following are the speakers of the event:

  • Lucien Bollaert - Lucien Bollaert is an independent international QA expert, keynote speaker at many conferences on QA, author of peer-reviewed articles and visiting professor in New York. He is member of the... Read more
  • Joep C. de Jong - Joep C. de Jong is Founder of JLS International BV (JLS) and based in the Netherlands. He is driven by the search for the soul in leadership, organizational and personal... Read more
  • Venue of the event:

    Hotelschool The Hague
    Brusselselaan 2
    2587 AH Den Haag

    To reach the venue from The Hague Central Station take tram 9 direction Scheveningen Noord and stop in Nieuwe Duinweg station.


    Following is our hotel proposal for your stay in The Hague:

    Name Address Distance from the venue Single room price Twin room price

    Skotel The Hague

    Zwolsestraat 189
    2587 TZ The Hague
    1 km
    12 minutes by walking
    74€ 90€

    The Skotel is the training and study hotel of Hotelschool The Hague. This special hotel gives you the possibility to stay in a different hotel concept every time you visit. The hotel rooms are decorated by various hotel chains, which gives every room their own style, feeling and experience.

    All prices are including breakfast, excluding city tax, excluding parking.

    City tax The Hague is 4,45€ per person, per night

    Parking the Hague is 7,50€ a night

    To book your room, please send an email to, indicating “I participate at EURASHE QA Community of Practice”.