George Ubachs is Managing Director of EADTU, the European Association of Distance Teaching Universities with 30 institutional members covering more than 200 universities. He is responsible for the development and support of EADTU policies and execution of its goals in lifelong open and flexible learning. He is coordinator of international academic cooperation networks on networked curricula (NetCu) and virtual mobility (EPICS) and business models for lifelong learning (USBM). Chair of the EADTU Task Force Quality Assurance and Virtual Mobility and coordinator of the TF Virtual Libraries. George Ubachs is further leading the European movement on QA in e-learning (E-xcellence) and coordinates the UNESCO Global TF QA in e-learning. Before joining EADTU in 2002, George Ubachs has been working on various European projects in the public and private sector (MAECON/EAM Consultants) in the field of regional economic development and social improvement and was coordinator of the European Network of E2C-Europe (Cities for Second Chance Schools). George Ubachs graduated at the State University of Leiden and Erasmus University Rotterdam on Public Administration with specialization in European Integration.