Prof. Dr. Michael Roither is Vice Rector for International Relations and Program Director for “Information Media Communication” at the University of Applied Sciences Burgenland (UASB). He is responsible for international academic and business cooperations of UASB and its affiliated organizations. As Vice Rector he is also head of the administrative department for International Relations and as such the driver of internal capacity building in international regards. Dr. Roither has a professional background in Communications with a focus on Social Media, Quality Journalism and Crisis Communication. Within his academic field, he is currently also Visiting Professor at Riga Stradins University (Latvia). Before joining UASB in 2015 he was Deputy Head of the Department for Knowledge and Communication Management and Head of the Center for Journalism and Communication at Danube University Krems for six years (2009-2015). Prior to his academic career he worked as a journalist and editor, mainly for one of Austria’s biggest newspapers, the “Salzburger Nachrichten” (2005-2009), where he is still contributing as an author. Dr. Roither holds a Master’s and a PhD degree from the University of Salzburg and an Executive MBA degree from the Danube University Krems.