Associate Professor in Medialogy, Director of the Centre for Design, Learning and Innovation (DLInnovation), and Head of the Architecture, Design and Medialogy Department at Aalborg University-Esbjerg, Denmark. Furthermore, she is the President of the International Toy Research Association (ITRA). She has secured > 11 million € in external funding in the arenas of learning, play, user-centred design, and interactive media; focusing on the intersection between design, learning, and innovation, where non-formal learning is the catalyst of investigations influencing how media technologies transform learning into joyful and collaborative achievements. Her research interest has always been attached to trans-disciplinary teamwork. She has track record in the evaluation of the use of technologies in different settings. She is a frequent invited European expert (for example regarding Human Rights and Online Safety, European Commission, Information Society and Media Directorate-General, and Games in Schools, Council of Europe) and evaluator of European projects (for example within the Framework Programme for Research, Techological Development and Innovation). She is Vice Chair for Science, Innovation and Business (SIB) Council on Well-being – specifically responsible for Education and Professional Enhancement.