Majda Kralj MA is the commercial director of the company Academia. She is regarded as one of the leaders in educational organisations in Slovenia that strongly support the development of quality. She took the initiative in implementing the ISO standard at Academia, and is the internal quality assessor for that standard. As a member of the committee for quality she participated in the project Offering Quality Education to Adults, and supported the introduction of this model. She is convinced that only an organisational culture that promotes employee motivation and satisfaction can lead to a successful and secure future.