Balázs HEIDRICH, PhD is Rector and a Professor at the Institute of Management and Human Resources at Budapest Business School, University of Applied Sciences. He used to be the Dean of the Budapest Business School, Faculty of Finance and Accounting between 2010-2016. Balázs Heidrich received his PhD from the University of Miskolc in Organization and Management. He is a visiting professor of Finnish (Tampere University of Applied Sciences), Romanian (Babes-Bolyai University Cluj), French (Université Catholique de Lille) and Indian (NMIMS) business schools and universities. He is a member of the Hungarian Academy of Sciences and Committee of Management & Organization. His research interests include cross-cultural management, organizational culture, University management and leadership. He has also been working as an OD consultant and trainer for twenty years for multinationals in Hungary and in the Eastern-European region at Human Telex Consulting.