Prof. Dr. phil.habil. Ulf-Daniel Ehlers is the Vice-President of the Baden-Württemberg Cooperative State University (DHBW) in Stuttgart (Germany) and responsible for Quality and Academic Affairs in the Board of the university. He has been appointed Professor for Educational Management and Lifelong Learning at the same university. In 2016 he has been elected to the Board of EURASHE and subsequently appointed Vice-President of EURASHE. Ulf has extensive experience in helping individuals and organisations to achieve outstanding learning achievements. He has been advising a number of ministries on educational policy throughout Europe and supported numerous international organisations in their educational initiatives and policies. He has held positions as Associate Professor in the University of Duisburg-Essen, Professor for Technology Enhanced Learning in the University Augsburg (Germany), and Associate Professor of the Graduate School for Management and Technology of the University of Maryland University College (USA). Ulf is an educational scientist and holds degrees in English Language, Social Sciences and Educational Sciences from the University of Bielefeld (Germany), where he finished his Ph.D. with honours in the field of Technology Enhanced Learning in 2003, and was awarded his Professor grade (‘Habilitation’) in 2008 from the University of Duisburg-Essen (Germany). He has created many international, European and national projects and has been President of the European Foundation for Quality in E-Learning, President of the Society for Media in Science as well as serving on advisory board to several professional associations in the field.