Dr. Daniel Barcza is an associate professor and the Vice-Rector of Strategy at Moholy-Nagy University of Art and Design Budapest, Hungary (MOME). He is in charge of the ongoing planning and construction process of the new MOME Campus that includes state-of-the-art academic facilities, a new Innovation Center and Technology Park. As Vice-Rector, he is responsible for the strategic development of MOME research and innovation portfolio, and the transformation of the organization. Being an associate professor, his academic work focuses on design thinking and strategic creativity with a strong emphasis on human centered design and sustainability. He founded MOME EcoLab, the sustainability research group of MOME. Dr. Barcza is also a professional urban designer and sustainability consultant with several years of international experience. In 2015, Daniel received the Otto Herman Innovation Award of the Hungarian Government.