Iva Biondić is Director of Business Development at the VERN’ Group, owner of VERN’ University of Applied Sciences in Zagreb, Croatia. Currently she is a Program Director of OBRAD project and conference that, as a platform to initiate and moderate constructive dialogue between the education system and the labour market, i.e. economy, hopes to consequently increase employability of the young people in Croatia and develop new entrepreneurial initiatives for graduates. As a business executive and entrepreneur with more than 15 years of professional experience in the areas of strategic planning, corporate communications, consulting, lobbying, lecturing and writing she worked in professional higher education, media, telecommunication, FMCG and government sectors. She finished her MBA studies on IEDC Bled School of Management as well as business and media programs on Columbia University and Sloan School of Management at MIT.