Seminar on RDI – Heilbronn 2015

EURASHE organised a seminar titled ‘Applied research benefits to the regional development‘ in Heilbronn (Germany) on 3 December 2015. It is organised by EURASHE and the Duale Hochschule Baden-Württemberg Heilbronn. Underneath are further information on:

(Photograph: CC by by Cristian Bortes)

Following are EURASHE news items related to the event:

Following is the programme of the event:

Day 1 – Thursday 3 December 2015

Location: Duale Hochschule Baden-Württemberg Heilbronn, Bildungscampus 4, 74076 Heilbronn – Building C Room 0.22/0.23

9.00 – Registration

9.30 – Opening and welcome

Mr Stéphane Lauwick, President of EURASHE

Prof. Nicole Graf, President of DHBW Heilbronn

10.00 – Plenary session with key note speakers

European innovation union and research area, by Mr Peter Dröll, European Commission, Director of the Innovation Union and European Research Area Directorate

Applied research in European professional higher education, by Mr Johan Cloet, Secretary General of EURASHE

Industry expectations for cooperation with applied research institutes, by Dr. Dr. h.c. Harald Unkelbach, CEO of Adolf Würth GmbH & Co. KG and Chairman of the Managing board of the Würth foundation

Involving students in the cooperation with the world of work, best practices, by Mrs Kirsti Virtanen, Manager of Global Education Services, Turku University of Applied Sciences, Finland

Student participation experiences in applied research, by Ms Franziska Struve, GGS – German Graduate School of Management and Law


12.30 – Presentation of the DHBW Heilbronn Laboratory Center ‘Sensoricum’ and networking lunch

14.00 – Parallel working sessions on key note topics

Involving students in the cooperation with world of work, by Mrs Kirsti Virtanen, TUAS

Higher education aspect of applied research, by Mr Michal Karpíšek, EURASHE

Industry aspect of applied research, by Mr Raimund Hudak, DHBW

15.30 – Coffee break

16.00 – Plenary session, panel discussion: results from the working sessions discussions

17.00 – End of the seminar and Networking drink


Day 2 – Friday 4 December 2015

9.00 – Presentation of DHBW Heilbronn (incl. campus tour)

Prof. Nicole Graf, President of DHBW Heilbronn

Applied research benefits to the regional development

heilbronn_1Continually-evolving societies require more investments in the triangle education-research-innovation, not only for economic development, but also to create new innovations. More research, development and innovation (RDI) activities are needed at all levels to create economic growth in Europe. The general trend in European RDI is also shifting more towards entrepreneurship, regional development and added cooperation with the world of work. These aspects are at the center of the applied research in higher education. Its value is in the strong connection with regional SMEs, students’ working life skills and bringing the research results to the market fast.

In order to promote applied research and to further develop the RDI activities EURASHE and The Duale Hochschule Baden-Württemberg (DHBW) Heilbronn will organise a seminar on the role of applied research in regional development on Thursday 3 December in Heilbronn (Germany).

The aim of the seminar is to present different aspects of how regional development can be combined with and benefit from applied research. It brings together RDI experts both from local and international level and representatives from the world of work and offers a platform for exchanging ideas on how to further develop the activities in the future.

Topics presented include an address from the European Commission directorate for the Innovation Union and European Research Area, Europe-wide applied RDI, cooperation with the regional Chambers of commerce, the expectations for cooperation from regional SMEs and best practices on involving students in the cooperation with the world of work.

The day consists of key note speeches combined with parallel expert working sessions, where the key note topics are discussed and brainstormed. This is to offer new ideas, which can be implemented at the respective institutions. The day will end in a panel discussion, where the results of the working sessions are presented. During lunch time the participants will also have the possibility to visit the DHBW Heilbronn Laboratory Center “Sensoricum”.

The key objectives of the seminar are to generate dialogue between regional and international RDI experts from higher education institutes, to discuss the possibilities of widening the applied research activities and to share best practices from different institutions.

Following are the speakers of the event:

  • Johan_Cloet_BE Johan Cloet - Johan Cloet has been the Secretary General of EURASHE in 2014-2016, which he represented in the Bologna Follow-Up Group (BFUG) and several of its working groups, such as on ‘Structural Reforms’ and ‘Reporting on the Implementation of the Bologna Process’. He has also been the representative of EURASHE in the E4-Group (with ENQA, ESU and EUA), […]
  • Raimund_Hudak_DE Raimund Hudak - As senior lecturer and researcher with over 10 years of experience at leading academic institutions Raimund Hudak has been involved in various research programmes in Germany and abroad. He is the Project Manager at the Duale Hochschule Baden-Württemberg in the European-wide research project HAPHE. Raimund Hudak is also CEO of Synesis’ European practice. With his […]
  • Peter_Droell_DE Peter Dröll - Peter Dröll is in charge of Innovation Union and European Research Area in the European Commission’s Research and Innovation Department. This Directorate is about creating the conditions for excellent research and innovation throughout Europe. Peter is a lawyer by training with a doctorate degree in German constitutional law and European law. Before joining the European […]
  • Stephane_Lauwick_FR Stéphane Lauwick, President of EURASHE - Stéphane Lauwick joined the University of Le Havre (France) in 1993 as a professeur agrégé. After heading the Electrical Engineering Department of the University Institute of Technology (IUT) of that university, he is now the director of the Institute, an institution that enrolls some 2500 students and delivers 26 awards. He has been member of […]
  • Harald_Unkelbach_DE Harald Unkelbach - Prof. Dr. Dr. h. c. Harald Unkelbach is the CEO of Adolf Würth GmbH & Co. KG and Chairman of the Managing Board of the Würth Foundation. He started at Adolf Würth GmbH & Co. KG in Künzelsau, Germany already in 1980. Before joining the company Mr. Unkelbach owned his own IT consulting company and […]
  • Franziska_Struve_DE Franziska Struve - Franziska Struve is Project Assitant for Corporate Social Responsibility (CSR) at the German Graduate School of Management and Law gGmbH (GGS). She finished her studies in business administration in September 2015 at the Heilbronn Campus of the Baden-Württemberg Cooperative State University in cooperation with Kaufland Dienstleistung GmbH & Co. KG. Since September 2013 she has […]
  • Michal_Karpisek_CZ Michal Karpíšek, Secretary-General of EURASHE - Michal Karpíšek is the Secretary-General of EURASHE, starting 1 June 2016. He has been Executive Officer of the Czech Association of Schools of Professional Higher Education (CASPHE) since 1994. He has been engaged in the introduction and development of Czech professional higher education since its very beginning. Focusing on internationalisation, CASPHE became a member of […]
  • Nicole_Graf_DE Nicole Graf - Since autumn 2014 Prof. Dr Nicole Graf has been the president of the new independent Heilbronn Campus, Baden-Württemberg Cooperative State University. From 2005 to 2009 Prof. Dr Nicole Graf led the Campus Bad Mergentheim. As Professor for International Management she has been entrusted with the development of international study programs for the DHBW. Nicole Graf […]
  • Kirsti_Virtanen_FI Kirsti Virtanen - Kirsti Virtanen has worked in international positions at Turku University of Applied Sciences since 1996. Currently, she is responsible for the development of Global Education Services of TUAS. Prior to her current role, she worked for a long time as the International Relations Manager of TUAS. She also has many years’ experience in the Finnish […]
Following are the practicalities of the event:

1.     How to find us

EURASHE_sem_RDI_Heilbronn_151203_map-3The Duale Hochschule Baden-Wuerttemberg Heilbronn (DHBW) is located at the “Buildungscampus Heilbronn” (Education Campus Heilbronn), with its main location in building C.

(click on the image to view a larger size)





1.1.   Travel by plane

The nearest airports are the airports in Stuttgart (STR) and Frankfurt (FRA). From Stuttgart Airport you can reach Heilbronn by train via Stuttgart Main Station. From Frankfurt Airport you can reach Heilbronn by train via Mannheim Main Station.


  • From Stuttgart Airport to Stuttgart Main Station (Stuttgart Hauptbahnhof): use tram S2 and S3
  • From Stuttgart Main Station to Heilbronn Main Station: you will arrive with the tram S2 and S3 at the underground station; go upstairs to the main building (walking distance around 15 minutes). From there you take the regional train (Regionalbahn) to Heilbronn (approx. 65 minutes, every 30 minutes)


  • From Frankfurt Airport to Mannheim Main Station (Mannheim Hauptbahnhof): you travel from the Long-Distance Train station Frankfurt airport (Fernbahnhof Frankfurt Flughafen) via Intercity Express (ICE Train) to Mannheim (approx. 30 minutes, every half an hour)
  • From Mannheim Main Station to Heilbronn Main Station: you take the regional train to Heilbronn Main Station (approx. 75 minutes, once per hour)


From Heilbronn Main Station to the Bildungscampus:

  • Exit the Heilbronn Main Station. Bear left from the station and follow the Bahnhofstrasse (direction to the Neckar River and downtown). Cross the Friedrich-Ebert bridge and then turn immediately left into the Untere Neckarstraße. Follow the Untere Neckarstraße with the direction to Mannheimer Straße until Stadtbad Soleo (Swimming Pool), Mercure Hotel and the Bollwerksturm. After crossing the Mannheimer Straße you are on the Bildungscampus. The walk takes around 15 minutes.


1.2.   Travel by car

Arriving from the A6

  • Take the exit Heilbronn-Zentrum / Neckarsulm / Mosbach and drive towards Heilbronn / Neckarsulm . Follow the B 27 into town. Turn right after the railway bridge into Schaeuffelenstraße. Turn into the second street on your right (Dammstraße) and follow the parking signs.

Driving A 81

  • Take the exit Heilbronn-Zentrum / Untergruppenbach / Lowenstein and follow the L111 to Heilbronn. In Heilbronn follow at the junction Südstraße / Oststraße to the right to the Oststraße. Then turn at the junction Weinsbergerstraße / Hallerstraße into the Weinsberger Straße and then turn right into the Pauline Straße. Follow the Pauline Street (B27) out of town and turn left at the first traffic light into the Schaeuffelenstraße. Turn right into the second street (Dammstraße) and follow the parking signs.

The Bildungscampus is signposted throughout the city (with green-white-grey signs).

If you use a navigation system enter the following address: Dammstraße 1, 74076 Heilbronn


2.     Hotels

(Your choice of hotel depends on your travel policy from you university/state/country)

The hotels which are listed with prices in red, have special prices agreed upon the DHBW Heilbronn. You need to indicate that you are a guest of the DHBW Heilbronn, when you book one of the hotels with this special price. It might happen that some hotels are cheaper when you book them via a booking platform (e.g., etc.). At you will also find hotel alternatives.



  • DHBW-Heilbronn_logo Duale Hochschule Baden-Württemberg Heilbronn - Baden-Wuerttemberg Cooperative State Univer­sity­ is ­the ­first ­higher ­education ­institution­ in­ Germany­ to ­integrate­ academic­ studies ­with­ workplace­ training. Founded­ on­ 1 ­March­ 2009,­it­ is­ based­ on ­the ­successful­ “dual­ study”­ concept­ that­ was­ pioneered­ by ­the­ Berufsakademie­ (University­ of ­Cooperative­ Education)­ more­ than­ 40 ­years ­ago.­ With around 34,000 undergraduates, more than 9,000 partner […]
  • EURASHE_block European Association of Institutions in Higher Education (EURASHE) - EURASHE is the European Association of Institutions in Higher Education that offer professionally orientated programmes and are engaged in applied and profession-related research within the Bologna cycles. EURASHE represents univerisities of applied sciences and university colleges; other members of EURASHE are national and sectorial associations of higher education institutions, and other individual institutions, such as universities.
Registrations are now closed.

The registration deadline is 27 November 2015. Please note that the registration will close once the event is full, which may occur before the registration deadline.


Registration fee

The registration fee includes attendance at the seminar, all materials (documentation and welcome package), coffee breaks, lunch and the networking drink. The fee does not cover travel and accommodation expenses.

The registration fees are set as follows:

  • Regular participant: EUR 80
  • Members of EURASHE: EUR 70

There is a possibility to pay your fee on spot. Should you wish to do so, please note that an administrative fee of EUR 20 will be charged in addition to your registration fee.



Cancellations must be sent in writing to [email protected].

Cancellations received prior to 20 November 2015 will be reimbursed fully, while cancellations received between 21 and 26 November 2015 will be reimbursed in the amount of 50% of the participation fee. Reimbursements will be paid out after the seminar. Participants who cancel after 27 November 2015 or do not attend the seminar will be liable to pay the entire registration fee.

Substitutes may be accepted at any time, provided that the secretariat is informed of the change.



The registration will be confirmed by an email. However, please note that your registration will be completed and considered final only when your payment has been received.

Should you have any questions, please do not hesitate to contact the secretariat at [email protected].

Following are the photographs of the event:

EURASHE Seminar on RDI